Property marketing, done well
Practical guides on writing listings that sell — and staying on the right side of the rules.
Property Description Examples UK: 8 Real-World Templates (2026)
Eight worked property description examples for UK sales and lettings — houses, flats, doer-uppers and rentals — with notes on why each works.
10 June 2026 · 8 min read
Rightmove Listing Format: Summary, Key Features and Description That Convert
How to format a Rightmove listing in 2026 — what shows where, how truncation works on mobile, how many key features to use, and what to put in each field.
9 June 2026 · 6 min read
ChatGPT for Property Descriptions: Where It Works and Where It Bites
Plenty of UK agents write listings with ChatGPT. Here's an honest look at where it's good, where it creates compliance risk, and when a purpose-built tool earns its keep.
9 June 2026 · 6 min read
How to Write a Property Description That Sells (2026 Guide)
A practical framework for writing property descriptions that get clicks and viewings — structure, the words that work, and the ones to avoid.
8 June 2026 · 7 min read
How to Advertise a Rental Property in the UK (2026 Landlord Guide)
A practical guide for private landlords: where to list, what your advert must include by law, how to write it, and how to attract reliable tenants faster.
8 June 2026 · 7 min read
The Best AI Property Description Generators for UK Agents (2026 Compared)
An honest comparison of UK AI property description tools in 2026 — ListSmith, ListingCraft, DescribeMyProperty, Kyna, CRM-bundled AI and free options — with prices and trade-offs.
8 June 2026 · 7 min read
From the CPRs to the DMCC Act: What Agents Must Get Right in Listings
The CPRs were replaced by the Digital Markets, Competition and Consumers Act in April 2025. A plain-English guide to what counts as misleading, material information, and how to stay safe in 2026.
7 June 2026 · 6 min read
A Free Property Description Template (Sales & Lettings)
Copy-and-paste property description templates for sales and rentals, plus a worked example you can adapt in minutes.
6 June 2026 · 5 min read
12 Rightmove & Zoopla Listing Tips That Get More Viewings
Portal-specific tactics for titles, key features, photos and descriptions that lift click-through and enquiries on Rightmove and Zoopla.
5 June 2026 · 6 min read
How to Write Lettings Descriptions That Fill Properties Faster
Rental listings have different priorities to sales. Here's how to write lettings copy that attracts the right tenants quickly.
4 June 2026 · 5 min read
AI Property Descriptions: The Honest Pros and Cons for Agents
Where AI genuinely helps with listing copy, where it's risky, and how to use it without breaching UK consumer protection law.
3 June 2026 · 6 min read
Property Description Words That Sell (and Words to Bin)
The language that moves buyers, the tired clichés that don't, and how to stay persuasive without crossing into misleading claims.
2 June 2026 · 6 min read
Material Information on Property Listings: A 2026 Guide
What Parts A, B and C of material information mean, what you must disclose on Rightmove and Zoopla, and how to avoid a misleading listing.
1 June 2026 · 7 min read
Property Photography Tips That Make Your Listing Work Harder
Great photos and great copy sell together. Practical photography tips for estate agents and landlords — lighting, angles, order and honesty.
31 May 2026 · 6 min read
How to Write a Property Headline That Earns the Click
Your portal headline and first line decide whether buyers read on. Here's how to write summaries that stand out on Rightmove and Zoopla.
30 May 2026 · 5 min read
How to Describe a Property That Needs Work (Honestly)
Selling a doer-upper or a project? How to write a description that attracts the right buyer without misleading anyone.
29 May 2026 · 5 min read
Social Media Captions for Estate Agents That Actually Get Engagement
How to turn a property listing into Instagram and Facebook posts that get seen, saved and shared — with examples.
28 May 2026 · 5 min read
Avoiding Discriminatory Language in Property and Lettings Ads
A practical guide for UK agents and landlords on keeping property and rental adverts fair, lawful and inclusive under the Equality Act.
27 May 2026 · 6 min read