Property Description Words That Sell (and Words to Bin)

Every word in a listing is doing a job — or taking up space a better word could use. After thousands of descriptions, clear patterns emerge in what pulls buyers in and what they skim straight past.

Words that work

The best words are specific, sensory, or answer a practical question:

• Concrete features: "south-facing", "open-plan", "off-street parking", "en-suite", "refitted".
• Light and space: "light-filled", "dual-aspect", "vaulted", "double-height" — when true.
• Move-in signals: "ready to move into", "no onward chain", "recently rewired" — facts buyers filter on.
• Lifestyle, grounded in fact: "a kitchen built for entertaining", "a home office with its own entrance".

Words to bin

These appear in every other listing and have stopped meaning anything: "stunning", "must-see", "deceptively spacious", "nestled", "boasts", "comprising", "a rare opportunity". They're filler. Replace each with the evidence that would justify it.

The dangerous words

Some words don't just bore — they create risk. "Sought-after", "quiet", "excellent schools", "moments from the station" are claims. If you can't prove them, they may mislead, and under the DMCC Act that's your liability. Either substantiate them or leave them out.

The swap that lifts every listing

Replace an adjective with the fact behind it. Not "spacious lounge" but "an 18ft lounge that takes a corner sofa and a dining table". The reader pictures it; the adjective never could. Do that three or four times in a description and it instantly reads better than the competition.

ListSmith is built around this principle — it leads with your concrete details and skips the empty hype. Try it free and see the difference in your next listing.