How to describe any property type
Every property type sells on different things — and trips up on different mistakes. These free guides cover what buyers and tenants care about for each, and how to write copy that stays accurate under the DMCC Act. Or skip the writing and generate a listing free.
How to describe a detached house
Detached houses sell on space, privacy and potential. Buyers paying the detached premium want to feel the freedom of no shared walls and room to grow.
How to describe a semi-detached house
The semi is the backbone of the UK market — family-friendly, well-proportioned and broadly appealing. Your description should reassure on space and practicality.
How to describe a terraced house
Terraces are first-rung favourites and strong rental stock. Buyers and tenants want character, efficiency and a sense that the space works harder than the footprint suggests.
How to describe a flat
Flats sell on light, location and low-maintenance living. Leasehold detail matters here more than anywhere, so material information has to be front and centre.
How to describe a bungalow
Bungalows attract downsizers and accessibility-minded buyers. Single-level living is the headline; your copy should make that ease tangible.
How to describe a new-build home
New builds sell on efficiency, warranties and a move-in-ready promise. The honest, fact-led angle is a genuine asset here.
How to describe a cottage
Cottages sell on character and setting — but buyers also worry about maintenance, light and practicality. The best cottage copy romances honestly.
How to describe a maisonette
A maisonette offers house-like living at flat-like prices — its own front door and two floors. Many buyers don't know what one is, so clarity sells.
How to describe a HMO
HMO adverts serve two audiences: room-seekers (for individual lets) and investors (for whole-property sales). Both reward precision about terms and licensing.
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