12 Rightmove & Zoopla Listing Tips That Get More Viewings

The portals reward listings that hold attention. These twelve tactics are about the copy and presentation you control.

The first image and first line

• Lead photo should be the best exterior or the hero room — never the bathroom.
• Your first sentence appears in previews; make it the strongest selling point.
• Front-load the headline feature in the property "title" where the portal allows one.

Key features that earn their place

• Use all the bullet slots, but make each one concrete: "Driveway for two cars" beats "Parking".
• Mix lifestyle and practical: garden, school catchment (if verified), tenure, chain status.
• Put the rarest, most searchable feature first (e.g. "Annexe", "South-facing garden").

Description that converts

• Short paragraphs. Walls of text lose mobile readers.
• Walk the reader through the property in viewing order.
• Answer the obvious questions (parking, outside space, condition) before they have to ask.

The practical layer

• Fill every material-information field — tenure, council tax, EPC. Incomplete listings rank and convert worse.
• Keep claims verifiable; the portals and the DMCC Act both expect it.
• Add a clear next step: invite the reader to book a viewing.

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