How to Write a Flat or Apartment Description

Flats sell on light, location and low-maintenance living. Leasehold detail matters here more than anywhere, so material information has to be front and centre.

What buyers care about in a flat

• Floor, light and outlook (balcony, river/park view if real)
• Lift, allocated parking, concierge or secure entry
• Service charge, ground rent and lease length — stated plainly
• Proximity to transport and the lifestyle that suits

Common mistakes to avoid

• Hiding or omitting lease length, service charge and ground rent
• Overselling a "view" that's really a side window
• Skipping the floor and lift detail buyers filter on

The fact-first rule

Whatever the property type, every claim in your description must be true and verifiable. Under the Digital Markets, Competition and Consumers Act 2024 the publishing agent is responsible for accuracy, so write from the genuine details of the flat and leave out anything you haven't confirmed.

Write it in seconds

Enter the real details of your flat and ListSmith produces a portal-ready description, summary, key features, a social post and a buyer email — using only the facts you provide. Try it free.