How to Write a New-Build Home Description

New builds sell on efficiency, warranties and a move-in-ready promise. The honest, fact-led angle is a genuine asset here.

What buyers care about in a new-build home

• Energy efficiency and running costs (cite the EPC)
• Warranty (e.g. NHBC) and the no-chain, no-work appeal
• Specification — kitchen, bathrooms, flooring as supplied
• Help-to-buy or incentives where they actually apply

Common mistakes to avoid

• Reusing developer marketing claims you can't substantiate
• Overstating the spec or implying upgrades that cost extra
• Forgetting tenure detail on new leasehold flats

The fact-first rule

Whatever the property type, every claim in your description must be true and verifiable. Under the Digital Markets, Competition and Consumers Act 2024 the publishing agent is responsible for accuracy, so write from the genuine details of the new-build home and leave out anything you haven't confirmed.

Write it in seconds

Enter the real details of your new-build home and ListSmith produces a portal-ready description, summary, key features, a social post and a buyer email — using only the facts you provide. Try it free.